We strongly advise against checking it out. Also an example of What Were They Selling Again? - many news outlets pointed out that the viewer would be too shocked to concentrate on what was actually being advertised. The ad shows a dark, snowy road from the driver's night vision POV - the perfect setting for the horrific Jump Scare that follows the Slit-Mouth Woman from Japanese folklore appears in front of the car.
In December 2013, an advert for the Japanese company Autoway Tires generated a lot of headlines, with newspapers asking "Is this the scariest advert ever?" How scary is it? So scary that it comes with a disclaimer and health warning at the very start. No one is hurt, but the commercial then cuts to one of the friends looking at the wreckage, saying "Holy-", the commercial cutting off to the pricing and safety features of the car. There was a series of Volkswagen commercials that, at first, seemed rather simple and aimless, featuring friends talking about whatever silly little subject comes to mind, when suddenly, BAM! Car accident. This Honda ad also revolves around square headed people, and the Uncanny Valley is even worse, especially the kid at the end. And then there's the ending, where the one guy who doesn't have a square head is tased and put in the box, and his terrified screams are muffled by the website, which is even creepier. 
This ad produced by Scion manages to make something that would be Narm (IE, people with square heads) and turn it into horror with the use of Body Horror, Uncanny Valley and What Were They Selling Again?.
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